SS13 – XPERIMENTAL SHOES

Design português sempre foi referência pro Sometimes Always. O mais forte deles sem dúvidas é a arquitetura – uma lista extensa que vai desde Souto de Moura a Bak Gordon. Porém, uma nova geração criativa emergente tem enchido nos olhos recentemente. Não é lorota, em tempos de crise, sempre buscamos alternativas e novas soluções, e a consequência quase imediata é um campo florido de experimentações estéticas, conceituais e de linguagem.

Já há alguns meses que acompanhamos o trabalho da Rita Lino, fotógrafa baseada em Porto com um belíssimo trabalho que explora – entre outros assuntos – a relação do homem com a natureza. (Se você ainda não viu a série ‘Green Impressions‘, corra!) Quando recebemos o video da coleção de Primavera/Verão da marca de calçados portuguesa ‘Xperimental Shoes‘ e vimos que a fotografia era assinada por Rita, já sabíamos que coisa boa estava por vir. E não foi diferente. Além de Rita, o video conta com filmagem e edição do ótimo ‘STUDIO RGB/XYZ‘. O projeto é simples e lindo. Montagem, fotografia, trilha, styling… Tudo em seu devido lugar, sem efeito esdrúxulo, sem pirofagia. É por essas e outras que o Sometimes Always existe. Ainda tem gente que leva a coisa a sério, e faz bem feito. Parabéns a todos os envolvidos, sinceramente.
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Portuguese design has always been a great influence for Sometimes Always. Architecture is far the most evident one – a big list that goes from Souto de Moura to Bak Gordon. However, a new creative generation can be seen emerging and has been filling our hearts recently. It’s not bullshit, in crisis times, we all search for alternatives and new solutions. And the instantaneously consequence is a flowered field full of aesthetic and conceptual experimentations.

We’ve been checking Rita Lino’s work a lot recently. She’s a photographer based in Porto with a beautiful work that explores – among other things – the relationship between human beings and nature. (If you haven’t seen her series ‘Green Impressions‘, don’t waste more time!) When we received the video of ‘Xperimental Shoes‘ Spring/Summer collection and we saw that Rita was in charge of the photography, we knew good things were coming. We were right. Besides Rita, the video was shot and edited by the great ‘STUDIO RGB/XYZ‘. The project is simple and gorgeous. Editing, photography, soundtrack, styling… Everything in the right place. No freaking effects, no fireworks. This is for sure one of the reasons why Sometimes Always exist. There are still people who take things serious. Congratulations to everyone involved. Yours Truly.

SS13 xperimental shoes
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Xperimental Shoes is based on the creative challenge of the footwear industry in Portugal. Relying on research and analysis of trends, Xperimental Shoes wants to belong to the vanguard, defying the creative conventions and renewing production methods.

Following the passion about shoes manufacturing, Xperimental Shoes wants to explore different and innovative fur finishes, applying it to the soles and avant-garde forms, creating a new shoe concept.

Being with and not rejecting major trends, Xperimental Shoes challenges, explores and deconstructs fashion through a new way of thinking, idealising experiences.
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Photography – Rita Lino
Video – Studio RGB/XYZ
Styling – Saymyname
Hair and Makeup – Xana Lopes
Models – Gabriela Ribeiro, Ines Carneiro (Face Models) and Rita Pais
Thanks: França Gomes, Café Vitoria
Location: Cafe Vitoria, Porto, Portugal

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